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Cleansing or exfoliating is the first step in properly caring for your face. Daily cleansing/exfoliating helps regulate the skin's oil production while removing surface dirt and oil, makeup and dead skin cells that can accumulate on the skin, clogging pores and making skin look dull, dry or oily. Cleansing and exfoliating at least once a day is essential to keep skin soft, smooth and glowing. For all you men who think that just because you don’t wear makeup your face doesn’t need regular cleansing, think again. Men have 15% to 20% oilier skin and significantly larger pores than women. This means you get dirtier. Daily cleansing/exfoliating is essential to keep pores clear and unclogged, so that you look your best. Using a facial toner is essential to the overall health of your skin. To remove dead skin cells, dirt, oil or any residue from cleansers, tone following cleansing and before applying a moisturizer. Facial toners soothe, nourish, rejuvenate and refresh your skin by tightening pores, which reduces the appearance of fine lines and wrinkles; they give your face a healthy glow through increased circulation; they hydrate your skin and they help balance the skins pH level. |
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